Way back in the beginning in 2017, we wondered, how do you name a new business? After the founders perhaps? Or something that says what you do – ‘BioGelloCellProtect’ maybe?
Being the geeks that we are, and thinking about what our technology does, we took inspiration from the practices of hedgehogs (Genus name: Atelerix) – specifically, the African four-toed pygmy hedgehog that hibernates when the temperature drops below about 20°C.
Since our products allow cells to do this too, we thought that was a cool name for the company and Atelerix was born!